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About

108 Yoga Road is a female run, independent company founded on the ancient Yama principles of Pantajali, specialising in a yoga mat carry strap, hand-made in Melbourne. It is yogi tested, yogi approved.The Feelix Yoga Strap will be launched this coming March/April 2021 on Kickstarter. 


The Pitch

Travel effortlessly to places you need to be with your mat kept secure. The intricate lock and smooth, firm strap can help ease issues carrying blocks to yoga classes or other challenging items.

The Backstory

Jen first came up with the idea for Feelix in 2018 when trying to carry her mat and her backpack while cycling. There were over 100 prototypes before the first design made it into the hands of yogis for official testing. A couple of tweaks were made to improve the usability in 2020 and we're here (almost) ready to launch. 

Fun Figures  

14 days the locks were left outside, exposed to the raw elements of Melbourne weather (ie everything!) for testing. 

2+ years of development to launch

100+ prototypes designed

1,000+ hours yoga experience held by the small team of yogi testers 

20,000km'ish of travel through 4 international airports, on planes, buses, a boat, taxi/uber, scooters, public transport, bicycle, trains undergone - before the prototype was shared with the official testing team.  

100,000 goal for number of followers on social media - kidding. I just want the people who love yoga and want a beautiful ethical yoga strap, or people who have things they need to carry and are looking for a new way to do so.

Can't find what you need? Click here to send me an email. 

Images

All images copyright 108 Yoga Road 2021

Recent mentions

Glen Eira News - Sustainability section
Community call out for recycled materials.