Have you thought about how things are designed and made?

Problem Solving

I hadn't. Until I decided to solve a problem. I needed a way to carry my yoga mat while travelling by bike.

This is my solution, a flexible carry strap. One that lets you carry your yoga mat over your shoulder, or on your bag and doubles as a stretching strap when you get to class.

I spoke to multiple experts about my idea. Who immediately suggested mass production offshore. Something that doesn't align with any of my values. So I've gone it alone to the Frank Sinatra theme song of stubborn people everywhere "I'll do it my way".

Solution