The Yama Principles of
108 Yoga Road

Patanjali’s Yoga Sutras are a guide for living truthfully and in harmony with all living things.


I have adopted the Yamas as guiding principles for the business ethos and operations.

This includes choosing openness and transparency.


Non-violence or harm to others.

  • By being respectful to the beautiful people that chose to support the business, keeping personal information private and responding to queries in a timely manner. 

  • By supporting those I’m working with by paying a fair price on time.

  • By providing a safe environment for staff to thrive and help the business achieve its goals. 

  • Through being mindful of my own limitations, as a sole trader and maker.


Truth. In both what you are saying and what you are doing.

  • By offering transparency around production details, and exclusively working with Australian suppliers and makers to ensure ethical working conditions. 

  • Through keeping communications open for feedback.

  • By acknowledging flaws and limitations of what I’m doing, 

  • Accepting nothing is ever completely perfect, especially when hand crafted.


Non-stealing. Not taking what isn’t yours or given freely. 

  • By not taking resources from the Earth unnecessarily. Using sustainably sourced and recycled materials where possible. 

  • Being respectful of others’ time and knowledge. 

  • Recognising the contributions of others to the businesses success.


Restraint. Moving beyond attachment to status and objects.

  • By not pushing to be the best or dominate the market, but instead to provide a valued service.

  • By creating beautiful and long lasting yoga products that will be valued and stand the test of time, not a short-term fashion item.   

  • By managing growth at a sustainable pace that doesn’t compromise the businesses values or purpose.


Non-grasping. Accepting that everything is impermanent.  

  • By prioritising quality over quantity and keeping items as limited edition. Which may mean some people miss out. 

  • By letting go of goals, staff, suppliers, ideas when they no longer serve the business purpose. Or recognising when the business is no longer needed.