Ahimsa

Non-violence or harm to others.

• By being respectful to the beautiful people that chose to support the business, keeping personal information private and responding to queries in a timely manner. 

• By supporting those I’m working with by paying a fair price on time.

• By providing a safe environment for staff to thrive and help the business achieve its goals. 

• Through being mindful of my own limitations, as a sole-trader and maker.

Satya

Truth. In both what you are saying and what you are doing.

• By offering transparency around production details, and exclusively working with Australian suppliers and makers to ensure ethical working conditions. 

• Through keeping communications open for feedback.

• By acknowledging flaws and limitations of what I’m doing, 

• Accepting nothing is ever completely perfect, especially when handcrafted.

Asteya

Non-stealing. Not taking what isn’t yours or given freely. 

• By not taking resources from the Earth unnecessarily. Using sustainably sourced and recycled materials where possible. 

• Being respectful of others’ time and knowledge. 

• Recognising the contributions of others to the businesses success.

Brahmacharya

Restraint. Moving beyond attachment to status and objects.

• By not pushing to be the biggest or dominate the market, but instead to provide a trusted service.

• By creating beautiful and long-lasting yoga products that will be valued and stand the test of time, not a short-term fashion item.   

• By managing growth at a sustainable pace that doesn’t compromise the businesses values or purpose.

Aparigraha

Non-grasping. Accepting that everything is impermanent.  

• By prioritising quality over quantity and keeping items as limited edition. Which may mean some people miss out. 

• By letting go of goals, staff, suppliers, ideas when they no longer serve the business purpose. Or recognising when the business is no longer needed.