Can an advertising intern do yoga?

I've been thrilled to have an intern help me out this summer with campaign planning to get ready for the Feelix Yoga Strap launch.

There was just one thing that gave me pause when she applied. She'd never done yoga. How was she going to understand this weird subculture that she would be dreaming up ideas for? A space that I'm now so firmly entrenched in that I can no longer tell where the yoga stops and the rest of the world begins. To put it in context and to indirectly share my age, I've been practising almost as long as she's been alive...

Time for a phone break?

The following is an account from first time yogi, potential future copywriter and star intern Kyra Silos.